Sk-Ii

SK-II facial treatment is often considered one of the most expensive beauty brands in the world. [Theory and application of theory] The product strategy of SK-II is based on theory of branding. Branding mean marketing practice of creating a name or design that identifies and differentiates a product from other products. An effective brand strategy gives SK-II a major edge in increasingly competitive markets. Brand is the promise to their customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Consistent, strategic branding leads to a strong brand image, which means the added value brought to a company's products or services that allows company to charge more for your brand than what identical, unbranded products command. The most obvious example of this is SK-II vs. a generic facial treatment product. Because SK-II has built powerful brand equity, it can charge more for its product--and customers will pay that higher price. [Theory and application of theory]

[The current strategy used based on theory] As a luxury skincare line which launched over 25 years, how SK-II built up their strong brand image of high end facial treatment products? They gained the high reputation compare to the other brands as they are selling high quality product instead of selling low-quality products with high prices. Other brands purposes are only to earn more profits by reduce the production cost and the low production cost will produce low-quality products. SK-II launched the products are not only to earn profit but they also try to brings miracle to women. Most of the customers express that they will buy the products which they feel the quality is worth with its prices. Customer would choose the high end products with high quality and reputation and they will continue to purchase when the real performance of the products are same with their expected performance. The high reputation and luxury...