English

1.MEANING OF COMMUNICATION

* The imparting or exchanging of information or news.

* A letter or message containing such information or news.

* The act of communicating; transmission.

* . It is the transmission of information which evokes understanding by way of speaking, writing, or even gestures,

* is a process of which information is exchanged between individuals intentionally or unintentionally (Nzure 1992). In other words, it is the transfer and understanding of meaning. In order for communication to be effective, there should be a sender, receiver, medium of exchange and feedback. Communication can be verbal, nonverbal, oral or written.

* General

Organizations function by means of collective actions of people. Good communication is required to achieve coordinated results. (Michael Armstrong, 2008). Most of the organizations problems emanate from poor communication.

2.2 Effective Communication

Good and effective communication is vital in running any business successfully. Making good profits requires effective communication in all aspects.

Effective communication involves sending messages and receiving feedback, -   a two way communication.

3. TYPES OF COMMUNICATION

Communication can be by speech, non verbal, writing, audiovisual and electronic means

2. IMPORTANCE OF COMM. IN BUSINESS

1. What is communication? Communication, in simple terms, is signalling. It is the transmission of information which evokes understanding by way of speaking, writing, or even gestures, Click Here to Learn How to Communicate Effectively! In business, reputation and credibility need to be built up in order to get the clients’ trust and confidence. Having a sense of professionalism will bring a lot to the business, especially in a long term relationship with employees and clients. This is where the importance of business communication comes into play. Success of any business lies in effective communication. The more effective the...