Marketing

MKTG522 Marketing Plan Topic: Due Week One

Complete this form and submit it to the Week 1 Marketing Plan Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help.

You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or creating a new product for an existing company. Perhaps you would want to do a product extension of an existing product. You might consider a different approach to marketing an existing service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service in which you have an interest and about which you would like to see your product or service come to the marketplace. Make sure there is information available about the industry and target marketing of the product or service you choose.

MARKETING PLAN TOPIC

Your Name:

Product or Service Idea: A new Fitness Format called Black Belt Bootcamp

Is your product or service offered by:

__x__an existing company?

____a new company imagined for the assignment?

Explanation: I actually have my own fitness company called Melody Dance Fitness. I am an independent contractor and teach fitness classes at gyms and other locations in the Chicagoland area. I teach a format called Box and Sculpt right now, and my class is popular; however, I believe there are other elements of martial arts that can be brought into a class like this that would offer individuals a unique, effective, and empowering workout experience. Fyi – I have a Third Degree Black Belt in Tae Kwon Do and am recognized internationally has an instructor; therefore, I believe that I have the credibility to market this successfully.

Who do you think is the target audience?

(Remember you will need research to...