Swot Analysis

SWOT analysis developed as a tool for marketing in which internal and external environment are scanned as an important part of the strategic planning process. Internal factors can be classified as strengths or weaknesses. External factors can be classified as opportunities or threats. SWOT helps to focus on areas of strength, recognise limitations and develop opportunities in the most promising directions. And SWOT is also used widely because it it quick and easy to learn.

Long Rainbow group color television industry

Strengths:

As a large state-owned should enterprise, enjoy certain policy advantage.

Should perfect product quality and brand awareness

Long rainbow color television should continuous 20 years to keep domestic sales first

The powerful should the ability of independent innovation

Weakness:

the color television tube should the lack of technology

Its own industry chain should bring restriction

Property rights system should bring resistance

Internal institutions should bloated, overlapping functions, instructions issued upload unobstructed.

Opportunities:

With the development of China’s economy, people’s consumption level will increase the demand for high-end home appliance product

Home appliance should countryside policy

Low carbon should environmental protection

Threats:

The threat of alternatives

Faced with a more intense international competition

Domestic home appliance market supply has exceeded demand, the contradiction of supply and demand for a long time.

Brand competitors: produce the same specifications, models, models of products, but the brand different competitors.

Levi’s jeans - Giordano jeans

Toyota Highlander - Land Rover

Amazon.com - Albertsons.com

Product competitors: provide other models to meet the same desire of product manufacturers for buyers

Levi’s jeans - Forever 21

Toyota Highlander - Honda CRV

Amazon.com - TaoBao shopping

Generic competitors: A company sees its competitors as all...