Marketing

I. Statement of the Problem

Can Nokia continue its lead with global strategy?

II. Background of the Problem

Bombardier is all about trains and planes, founded by Joseph-Armand Bombardier in 1942. The company originally marketed snowmobiles for transportation. Among the earliest products were snowmobiles for delivering mails, shuttling student to and from school, and moving commercial freight shipment. The company also served consumer markets through Ski-doo and Sea-doo. It pioneers personal snowmobile industry and water craft-industry, respectively.

Bombardier today its primary markets are government and businesses that purchase aerospace and rail-road products. The company emphasizes fuel efficiency, low operating costs and other bottom-line benefits that airlines seek when buying a new plane, to seal such sales, because the competition for orders is intense. Both commercial airlines and corporate buyers expect a high level of customer service when they purchase a new jet.

Government markets are the focus Bombardier’s rail-road transportation division. Because of global oil crisis such as for snowmobiles, Bombardier won a large and lucrative contract to make subway trains for the city of Montreal. This caused paved way for marketing other municipalities. The rail-road transportations are booming these days as they upgrade their transportations.

Bombardiers knows that quality, reliability, safety and price are always major concern in such purchase, therefore, to compete with other rivalry the company showcase its manufacturing expertise and points with pride. Sustainability is increasingly important, and markets new design that is environment in mind. Bombardier requires employees, managers, suppliers and agents to follow strict code of ethics and business conduct. Bombardier is poised for even better performance as its business marketing takes off.

III. Objectives of the Study

* The company should know what to do to increase sales.

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