Comparative Review

The results of the comparative review of sites

Questions | 1st Website | 2nd Website |

The First Look | DHLhttp://www.dhl.com/en.html | Old Dominion Freight Line http://odpromises.com/domestic/ |

What was your initial impression of the site? Did you feel bored, overwhelmed, or confused? | Initial feeling was that it is a nice site clear and easy to understand | Initial feeling was that it is well presented, organized. |

How much time did it take to realize the purpose of the site? | Instantly, the site is upfront in its purpose | Instantly, the site is upfront in its purpose |

What is the target audience for the site? | Worldwide | Worldwide |

Did the site look the same in multiple browsers, if multiple browsers were available? | No significant differences | No significant differences |

Was there contact information immediately available? | Contact information available and clear and easy to access top right hand side | Contact information in the upper right side of header |

Were there indications that you could trust the site? What were the indications? | Privacy link at the bottom of the site | No links for privacy |

Was the text easy to read and easily scanned so that you did not have to read every word? | Text was easily read | Text was easily read |

What are your thoughts about the layout and colors of the site? What impression do they give? | The layout seemed shortened. | Colors were minimal and didn’t do much for the site. |

Finding Your Way Around | | |

How was the navigation organized? | Well | well |

When using the navigation, was it intuitive or did you need to use some trial-and-error to figure out what was behind each link? | Navigation was straight forward | Navigation was straight forward |

Was there a clear way back to the home page from every page of the site? | Header home page link on every page | Header home page link on every page |

Did you find the navigation to be consistent throughout the site? | yes |...