Marketing

Apple Inc. Strategic Marketing Management

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Apple Inc Strategic Marketing Management

Apple is renowned to offer customers with a PC revolution that is a simple-to use machine. The company was founded by Steve Woznak and Steve Jobs in 1976. The company was a success at the start of its production because of its technological innovation and marketing. Apple grew fast at the advancement of its products increase, and its revenue continues to expand. The business strategy at Apple is to center its products on differentiation by offering a distinctive product that is hard to duplicate and sell it at a premium price. However, in 1983, the company faced difficult times because personal computers entered the market. As a result, they marketed their products at a cheap price to their consumers. Consequently, Apple lost some of its customers.

As a CEO, Job sought to bring a new culture to Apple. While the previous CEOs sought to broaden Apple’s products, Jobs believed deeply in focus. The company possessed product lines that were one the constricted of any organization of equivalent size. Also, Steve Jobs believed in the extreme practices of secrecy including a closed door policy. On October 5, 2011, Steve Jobs died of lung cancer. He had transformed the company from the edge of economic collapse to one of the biggest and most profitable companies in the world. One the other hand, Jobs revolutionized numerous industries in due process. The death of Steve Jobs presented Apple with a new age. The new Apple CEO, Tim Cook, faced a challenge that was extraordinary. The challenge is to sustain the company’s present success in computers, phones, MP3 players, as well as tablets whereas pushing the company to a different level. This report analyses Apple’s marketing framework, identifies the problems and offers recommendable solutions to the problems.

Analysis

Apple revolutionized the industry of...