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ACKNOWLEDGEMENT

‘Coming together is a beginning; keeping together is progress; working together is success’ – Henry Ford

The researchers would like to extend acknowledgement with sincerest appreciation and heartfelt gratitude to the following persons whose valuable assistance and encouragement brought to the completion of this study.

Above all, to our GOD ALMIGHTY who deserves the deepest gratitude and sincerest praise for His unconditional love; for the gift of life, wisdom and knowledge; for prospering all the blessings and resources we need and the mercy bestowed us and our loved ones; for strengthening us throughout the completion of this study; for the unending help in every step of the way and making all things work together for good.

To our families, especially our parents for their unconditional love and undying support and patience, be it moral or financial. Also, for being the inspiration and motivation to keep through this study with perseverance and determination.

To our co-researchers, kudos to all of us. It had been a very challenging phase in our college term doing this research from scratch but we know that we will surpass every endeavor that will come upon us.

Dr. Ellinor Fua-Geronimo, our thesis adviser, for her proficient guidance and suggestions from the conceptualization of the problem to the completion of the research report, and for her scholarly ideas and expertise in research, patience, encouragement, and valuable advice.

To the NFA retailers who gave us their valuable time to answer the questionnaire we administer and for their patience in answering those.

To our professors who also gave us encouragement, consideration and understanding for the completion of the study we conducted.

To our friends and classmates in BSA 4-9 for giving us the reasons to smile and laugh despite of the hardships we experienced in the study. For helping and encouraging us in every way they can.

Without all of you, we cannot accomplish this...