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Web tools analysis: Old Navy

Costumers not only can shop on Old Navy retail stores, but also can shop for variety products on Old navy website. Theirs website offers fashionable and casual apparel, shoes and accessories for baby, adults and children. The audience of this website is majorly moms between the age of 25 and 35 who are browsing from home. The clothing selection is very vast on their website and they carry sizes for everyone including: slim, big, plus, tall, maternity sizes for men, women, boys and girls. Customers can find their size easily and integral. Their online website clearly identified the details of the product’s fabric &cares, overview, sizing &fit and shipping & returns information. Each item has a model diagram; therefore, the website is very careful and helpful with their customers.

The visual ambiance of the website is concise and leisure. The website brings customers a clear vision, design and objective of navy style. The logos and the website banners are lovely, simple and elegant. Moreover, the website banners make the costumers are clear at a glance of all brand’s special event. The color and the layout of the website are clearly recognized.

Comparing shopping online and shopping in-store, most of customers can get a good experience on shopping online, because The color and the layout of the website are clearly recognized . The retail store is poorly organized and a lot of the staff have no idea about current sales and pricing .

The customer service of online shopping is polarization in Old Navy. According to my experience on time, I ordered a jacket from their website and my order took 3 business days to ship but it came in the wrong size. However, waiting for 5 days, they not only did the correct quickly but also they sent me the right size with a gift card, I got a great customer service. However, a few customers’ orders have not been delivered after they paid on line and they just got an option for store credit....