Marketing

ROSQUILLOS

MARKETING PLAN PRESENTATION

(PRENCIPLES IN MARKETING)

I. EXECUTIVE OVERVIEW

(BRIEF HISTORY)

On 2009 JRL Bakery exist in the Business Industry. The business named JRL because it is the first letter in the name of their son. Roger Wencislaw (Owner of the business) was just a baker first he is just an employee of Inday’s Bakery but unfortunately the bakery closed. Then he started planning to build his own bakery because he realized that bakery is a good business.

II. MARKET REVIEW

The business will focus on the consumer, retailer and wholesaler market:

* Big Stores

* Sari-Sari Store

* Employees

III. COMPETITIVE REVIEW

Top 3 Competitor

1. Titay’s Bakery

2. Ruben’s Bakery

3. RRJ Bakery

Titay’s Bakery is an International Bakery and own by Relatires of Mayor in Lilo-an

Ruben’s Bakery is a neighbor bakery, but not that big.

RRJ Bakery

* The unique selling proposition (USP) is they are the one who personally delivered and introduced their product to their customer. The uniqueness of the product is it’s the native delicacy of our place and the advantage of the competitor is they sell their product in lower price and has more palatability taste.

IV. FOUR P’S

* Product – Rosquillos is the native delicacy of Lilo-an forms like a flower and has a circle of the center.

* Price – The Price is at Php 4.00 each.

* Place – Laya, Cot-Cot, Lilo-an, Cebu.

* Promotion

V. SWOT ANALYSIS

Strengths | Weaknesses | Opportunities | Threats |

* They are confidence with their product because it is more palatable. Even though their business grows stronger they are not compensated amongst the competitors. | * Will be easily get damage not in good sailed. | * Focuses on profit. | * Competition from other product item is strong. |

VI. GOALS AND OBJECTIVES

1. To achieve a successful business.

2. To achieve an International Market

3. To satisfy the costumer and Patronized their...