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COMM 401 Strategy and Competition

Strategic Analysis Guide

Prof. Tim Field

John Molson School of Business

Concordia University

TABLE OF CONTENTS

INTRODUCTION 1

Situation Synopsis 1

Company’s Current Strategy 1

Problem Statement 1

ANALYSIS 2

EXTERNAL ANALYSIS 2

Industry Structure & Trends 2

Industry Economics 2

Key Success Factors 3

Competitive Situation Analysis 4

Competitive Forces 4

Competitive Approach & Strengths of Key Competitors 4

INTERNAL ANALYSIS 5

Financial Analysis 5

Operations Analysis 6

Research and Development Analysis 6

Procurement Analysis 6

Human Resources Analysis 6

Managerial Preferences/Values Analysis…………………………... 6

Marketing and Competitive Position 6

APPRAISAL OF STRATEGIC ISSUES 7

Strategic Issues 7

Evaluation of Current Strategy & Strategic Fit 8

EVALUATION OF ALTERNATIVES 9

Business Strategy Alternatives: Issues in Development 9

Case Analysis in Strategic Management:

An Integrative Framework

Introduction

Situation Synopsis - a summary statement or broad overview of key facts, events, developments and players found in the case.

* What facts does the reader need to know as the background or context to the problem?

Company’s Current Strategy - a very brief description of the firm’s existing strategy.

* What are the goals / objectives of the firm?

* What is the product / market emphasis of the firm?

* What is the basis on which the firm presently competes?

What level of the strategy is relevant? Business level, Corporate level, Tactical Level?

Problem Statement - consists of (a) a...