BUS 260: Managerial Decision Analysis
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www.bluenile.com
Project on Diamond Pricing and Projected Sales for
Blue Nile, an online retailer of certified
the Turban Web site for possible updates: www.prenhall.com/turban.)
1. Visit bluenile.com, diamond.com and jewlryexchange.com. Compare the sites. Comment on the
50 Total Merchants in our Case StudyOut of all 50, Only 1 BlueNile.comappears more than onceAnd even BlueNile.comappears on only 3 out of 8 of the major Comparison
1. Using the Resource based view of strategy, explain how a given resource can be a source of sustainable competitive advantage. Support your answer with examples and
HOLIDAY SATISFACTION WITH ONLINE SHOPPING STAGNATES
THE FORESEE E-RETAIL SATISFACTION INDEX (U.S. HOLIDAY EDITION 2012)
By: Larry Freed President and CEO, ForeSee