Marketing Research

IBM Global Business Services Business Analytics and Optimization Executive Report

In collaboration with MIT Sloan Management Review

IBM Institute for Business Value

Analytics: The new path to value

How the smartest organizations are embedding analytics to transform insights into action

Findings from the 2010 New Intelligent Enterprise Global Executive Study and Research Project

IBM Institute for Business Value

IBM Global Business Services, through the IBM Institute for Business Value, develops fact-based strategic insights for senior executives around critical public and private sector issues. This executive report is based on an in-depth study by the Institute’s research team. It is part of an ongoing commitment by IBM Global Business Services to provide analysis and viewpoints that help companies realize business value. You may contact the authors or send an e-mail to iibv@us.ibm.com for more information. Additional studies from the IBM Institute for Business Value can be found at ibm.com/iibv

MIT Sloan Management Review

MIT Sloan Management Review is a website, quarterly journal, and community that explores and reports on the most important new ideas in management innovation. It focuses on the trends in the competitive landscape that are the chief drivers of coming change in management practice and strategy – and brings research-based insights about those changes to the executives and managers who need them. You may contact the authors or find additional reporting from MIT Sloan Management Review at sloanreview.mit.edu.

Introduction

By Steve LaValle, Michael Hopkins, Eric Lesser, Rebecca Shockley and Nina Kruschwitz

proliferation of data, and the pressing need to stay one step ahead of the competition has sharpened focus on using analytics within organizations. To better understand how organizations are applying analytics today, prioritizing their future investments, and transforming insights into action, MIT Sloan Management...