Haha

Pangilinan, Ezekiel D.

BSA 303

Reaction Paper

First, it is for a fact that Red Lobster has established its name of quality in 1968 and its chain of restaurants has grown to 690 across the different states of the US. I believe that this is one of the strengths that the restaurant has. Its reputation, along with its quality of food makes them renowned if not famous in the industry of food service.

It is just imperative that Red Lobster should know how to compete with its competitors not just with the quality of food they offer or in the furtherance of the specialties they have or rather focusing on how appealing their product could be to the consumers, but most importantly on how they can at least maintain their existence as one of the top most visited restaurants in the country. In lieu with this, its visibility is an essential part of the strategy. However, a possible cannibalization of its own chain of restaurant could be put at stake. I believe that the partnership they have established with MapInfo Corp is an opportunity and at the same time, a wise move for the company for it could help them determine the most appropriate site for the erection of a new branch. I believe that a three-mile distance from an existing Red Lobster is a strategic move. The distance is reasonable enough to erect a new branch for it is quite far enough to improve its visibility within an area. On the other hand, if in that prescribed distance from an existing Red Lobster chain has already been occupied by another competitor, an alternative plan should have been made readily available as another option.

A mere four decades of existence of the Red Lobster is a milestone. It is still vital to maintain its reputation in the industry through its visibility. Visibility does not only means increase in income for the company, but most importantly the most effective way of marketing the service that it offers.