‘International Marketing Plan to Export Olive Oil to Usa’

DOĞUŞ UNIVERSITY

BA 55A – INTERNATIONAL MARKETING

TERM PROJECT

‘International Marketing Plan to

Export Olive Oil to USA’

TO BE SUBMITTED TO

LEVENT BAĞCI

OliveA

PREPARED BY:

ARZU ARDİÇ

1. Executive Summary 4

2. USA Culture Analysis 5

a. Geographic 5

i. Location 5

ii. Climate 5

b. Demographics 5

i. Education 5

ii. Family structure 6

iii. People and Religions 6

iv. Languages 6

c. Cultural Dynamics (Hofstede) 6

i. Power distance 6

ii. Individualism 7

iii. Masculinity / Femininity 7

iv. Uncertainty Avoidance 7

v. Long-term orientation 7

d. Political System 8

e. Legal System 8

f. Living Conditions 8

i. Healthcare 8

ii. Food 9

3. Economic Analysis 9

a. Statistics 9

i. Gross National Product 9

ii. Distribution of Wealth 9

iii. Minerals and Resources 10

iv. Surface Transportation 10

v. Working Conditions 10

vi. Foreign Investment 10

vii. International Trade Statistics 11

viii. Trade Restrictions 11

b. Channels of Distribution 12

c. Media 12

i. Availability Of Media 12

ii. Costs 12

4. Market Audit and Competitive Market Analysis 12

a. The Product 12

i. Product Offering 13

ii. Product Quality 13

b. Market Analysis 14

i. Market Trends and Consumer Behaviours 14

c. Competitor Analysis 14

i. Competitor’s Products and Prices 15

ii. Competitor’s Promotion and Advertising Strategy 16

iii. Competitor’s Distribution Channels 16

d. Market Size 17

5. Marketing Plan 18

a. Swot Analysis & Company Profile 18

i. Turkey structure 19

ii. Company structure 20

b. Marketing Objectives 20

i. Target Markets 20

ii. Import & Export Availability 20

iii. Expected Sales year 2013 20

iv. Profit Expectations Sales year 2013 20

v. Market Penetration 20

c. Product Adaptation and Modification 21

d. Promotion Mix 21

i. Advertising and Sales Promotions 21

e. Distribution 22

i. Packing 22

ii. Labeling 22...