Task Environment Analysis —— Wen Wei Po

Task Environment Analysis —— Wen Wei Po

A) Target customer

(1) Demo Characters

Wen Wei Po is authorized for distribution in Hong Kong, Macau, Mainland China and other oversea countries. The latest edition is the Philippines edition, established in Manila on 8 October 2003. The other overseas editions are published in San Francisco, USA, Jakarta in Indonesia, Toronto in Canada and Bangkok in Thailand. It also has a European edition and a flight edition.

It is said that the target group of Wen Wei Po is the elites in society. According to a Hong Kong authorized report, the customers’ demographic characters of Wen Wei Po are as follows:

First, the average income is around 25,000 and the readers are under a comparative higher education level, at least middle school level. Around half of the readers are work as businessman, politician or professional person. Second, readers are more young and middle-aged people, and the average age is 48. Third, it has a relatively stable reader group that 74% readers have read the people for more than 5 year. In addition, 71% of readers pay more attention to news related to China and they care more about mainland news.

(2) Unique demands + behaviors

In light of the report, customers are divided into following groups.

First, the content of the paper is mainly on the "brighter" and the more positive side of China, therefore, people who support the Communist Party of China and the People's Republic of China government would like this paper more. Because of the close relationship between Wen Wei Po and the People's Republic of China government, it is possible to get some exclusive information or politics from the government.

Second, people who do business between Mainland China and Hong Kong can get more information of the current situation. It is authorized for distribution in Hong Kong, Macau, mainland China. Therefore, people have easily access to this paper. As one of the most popular Hong Kong newspapers in the mainland,...