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The Apollo Group, Inc. [University of Phoenix]

By jwicks1 | Studymode.com

Case Study Analysis Report - Webster University – BUSN 6070

Instructor: Jonnie Green

Student: Jacquline Wicks-Callahan

Title of Case: The Apollo Group, Inc. [University of Phoenix]

Case: Andrew: Case #7-1, Assignment # 1

Purpose: The purpose of this case study is to understand the University of Phoenix’s philosophy and business model to develop targeted plans to address identified issues.

Introduction

In 1976, Apollo Group INC was founded by John G. Sperling which is the parent company to University of Phoenix. Sperling’s goal was to revolutionize higher education and would cater to the then neglected market of the working adults who were also seeking a higher education.

Apollo Group, Inc., was found in 1973 by John G. Sperling, PhD., in response to a need for a then neglected market of working adults, who were seeking higher education. Dr. Sperling, believed that rather than catering to the traditional student population age 18-22, he would create the University of Phoenix be run as a for profit university to afford, non-traditional students average age 35 an opportunity to pursue an undergraduate or graduate degree. His radical ideas have not gone unchallenged; his university has been branded a “diploma mill” sparking controversy since inception and an overwhelming resistance from other educational establishments as a high caliber university.

Problem Identification

University of Phoenix is delivering education of su

ch low quality their students are unprepared for gainful employment or to compete against graduates from traditional institutions.

Diagnosis

The University of Phoenix bore little resemblance to the concepts traditional universities, whether in terms of the students it recruited, courses offered, or operational model.

SWOT

Strengths

• University of Phoenix...