Personal Care Market - Global Analysis and Forecast, 2011 – 2017

The report on the personal care market explores the global industry that is largely driven by increasing consumer disposable income and changing lifestyle. Despite fluctuating economies worldwide, the personal care industry is one of the few sectors that is comparatively unscathed.

The research report offers an insight into the size, scope and dynamics of the personal care market during the forecast period. It identifies key factors that have led to its present growth, highlights past and future strategies, and illustrates the industry’s benchmark for success. The report also analyses leading companies in the market, giving information regarding industry share, individual strengths and weaknesses, profit and market opportunities. By dividing the overall market on the basis of various parameters, the report reviews the largest and fastest growing segments as well as stagnant or slow-growing areas, factors essential for their success or failure, and their contribution to the global market.

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Overview

The primary driving force of the global personal care market, as identified in the report, is rising disposable income which has enabled consumers to spend on the ever-widening industry. While personal care products for women were always a strong category, introduction of the men’s line of grooming products has propelled the market significantly. Even for women, innovative and improvised products such as multifunctional and cosmeceutical products have gained popularity. Commodities suited for specific skin and hair types have flooded the market and are catering to the customized needs of consumers. Media penetration, advertising and promotional offers have furthered the growth of the market. In developing countries, factors such as rapid urbanization, availability of international brands, and rise in spending power have largely fueled the market.

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