Chapter 1

E-commerce 2014

business. technology. society.

tenth edition

Kenneth C. Laudon Carol Guercio Traver

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Chapter 1

The Revolution Is Just Beginning

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Class Discussion

Pinterest: A Picture Is Worth a Thousand Words

Have you used Pinterest or any other content curation sites? What are your main interests?  Have you purchased anything based on a pin or board on Pinterest or any other curation site?  Why do Pinterest links drive more purchasing than Facebook links?



Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 1-3

E-commerce Trends 2013–2014

Expansion of social, local, and mobile e-commerce  Mobile platform begins to rival PC platform  Continued growth of cloud computing  Explosive growth in “Big Data”  E-books gain wide acceptance  Continued growth of user-generated content



Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 1-4

The First 30 Seconds

 First 17 years of e-commerce

 Just the beginning  Rapid growth and change

 Technologies continue to evolve at

exponential rates

 Disruptive business change  New opportunities

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Slide 1-5

What Is E-commerce?

 Use of Internet and Web to transact

business  More formally:

 Digitally enabled commercial transactions

between and among organizations and individuals

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Slide 1-6

E-commerce vs. E-business

 E-business:

 Digital enabling of transactions and

processes within a firm, involving information systems under firm’s control

 Does not include commercial transactions

involving an exchange of value across organizational boundaries

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Slide 1-7...