Facebook – a New Media Paradigm

Facebook – A new media paradigm

“Facebook was not originally created to be a company. It was built to accomplish a social mission -- to make the world more open and connected.” (Zuckerberg, 2012) No one will deny that Facebook has a real impact on building relationship and friendship with others because this is the fundamental use of Facebook. However, people nowadays do not just using Facebook to satisfy their social’s wants. They start sharing updated news around the world and monitoring the government through Facebook. Audience try to take part in mass media works, they become active rather than passive. “Web 2.0 and its ensuing range of platforms formed a unique chance to return the “public sphere”- a sphere that had come to be polluted by commercial media conglomerates - back in the hands of ordinary citizens.” (José van Dijck, 2013) This show Facebook is going to bring out a revolution of mass media - to build up a new media paradigm. In this essay, I would like to explore why and how Facebook lead and change the form of mass media and apply media effect to audience like us.

On the macro-level, Facebook give an opportunity for people transmitting information and sentineling the society through linking people together which to instill values and affect audience behaviors.

“Anyone can create a communal group on Facebook, whatever the interest or concern the issue can be addressed and established within the collective intelligence of Facebook users.” (Ben Macloughlin,2013) It is common to see different group and page on Facebook which to oppose or defense a groups of people or a policy. Take “Scholarism” as an example. Their group leader, Joshua Wong, was just a secondary school student. At the beginning, no one could imagine that their action would be so successful because it is extremely hard for a secondary school student to group and lead around one hundred thousand of teenagers to parade and strike for opposing national education, however through...