International Trading

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Chapter 3: Global Marketplace

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PATRICK HORACE

Intro to Business & Technology

11/09/2014

11/09/2014

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In order for U.S sports franchises to increase their popularity abroad they must first understand the local cultures of the specific region that they are looking to expand in. It is imperative that the franchise understand any language barriers that are present as well as the beliefs, customs, religions, and manners of that particular region. An NFL team is comprised of players that play the American sport football but if you market it as such in Europe many locals will assume that it is a soccer product since soccer is the sport that Europeans usually refer to as football.

Another way for U.S sports franchises to gain popularity is to draft and recruit natives from other countries to play on their sports teams. In doing so it raises the possibilities of the sport becoming more popular in that country because often times people support those from their native countries. It’s just the same as how many Chicago residents cheer on Derrick Rose simply because he is a Chicago native.

In terms of franchises ensuring that they have a product that is suitable for international markets the simplest way to do so would be to customize products according to country that they are serving. Though it seems that there is a Mcdonald’s on every inch of the planet not all serve the same menu. In Cyprus instead of the traditional Big Mac that many Americans are accustomed to they offer the Greek Mac which is similar to the Big Mac but it is served on pita bread and topped with tzatziki sauce versus the special sauce that tops the American version. (Golden Arches Abroad: International McDonald's Menu Offerings, 2014) Mcdonald’s has chosen to customize it menu and include favorable menu items that are indicative of the culture that is present.

It is my belief that governments should place tariffs on imported goods unless not doing so is a...