Uht Milk - a Lowdown on Future Demand and Growth: Transparency Market Research

UHT Milk - A Lowdown on Future Demand and Growth

UHT Milk Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2013 – 2019

Ultra-high temperature (UHT) processing is a technique utilized to improve the longevity of milk. Using the UHT technique, fresh milk is heated to extremely high temperatures in order to sterilize it. Milk subjected to such a technique is also known widely referred to as UHT milk. Such milk is pasteurized briefly before being packaged in containers that are also pre-sterilized. This makes them the milk last longer without any additives being added to the milk.

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UHT milk can easily be stored outside a refrigerator until its package is opened. However, the taste of UHT milk is usually slightly different from that of fresh milk.

There are currently several factors that have been driving the market for UHT milk. These include reasons such as a rapid growth in population and poor infrastructure for cold chain transportation and storage in the developed regions of the world. These factors have been largely giving an impetus to the UHT milk market.

Hitherto, European countries have held a dominant position in the UHT milk market largely owing to infrequent shopping habits that prevail here. Purchasing UHT milk helps them store milk for longer periods.

At the same time, there is a growing demand for this type of milk in rapidly developing economies of Asia. In China, for instance, growing urbanization has led to more and more people becoming aware of UHT milk and purchasing it more frequently. It also supplements the supply of regular fresh milk in a country that boasts the largest population in the world.

Growth prospects - looking forward

A number of private UHT milk labels that currently operate in Europe have been encouraging growth in an environment that’s financially...