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CEAT LTD

RPG HOUSE, 463, DR ANNIE BESANT ROAD, WORLI, MUMBAI

“SUMMER INTERNSHIP PROJECT” :( 2011-13)

: A PROJECT REPORT ON:

“CONSUMER SEGMENTATION STUDY & DEVELOPING SEGMENT SPECIFIC MARKETING STRATEGY FOR MOTORCYCLE TYRES”

FACULTY GUIDE: CORPORATE GUIDE:

PROF. ARNAB SEN, (FACULTY) MR. B.K.DASADHIKARI (SR. REGIONAL MANAGER)

ASIAN SCHOOL OF BUSINESS CEAT LTD, BHUBANESWAR

MANAGEMENT, BBSR, ODISHA MR. JYOTI RANJAN TRIPATHY (AREA MANGER)

CEAT LTD, BHUBANESWAR.

MR. JYOTI RANJAN DASH (TERRITORY LEADER)

CEAT LTD, BHUBANESWAR.

-: SUBMITTED BY:-

ANIMESH SAHOO (PGDM/2011-13/05)

TABLE OF CONTENT

CHAPTERS PAGE NO

Certificate by CEAT 4

Certificate from faculty guide 5

Declaration 6

Acknowledgement 7

Executive summary 8

Objective of the project 9

Chapter-1 10

I. A

Chapter-2 15

I. B

Chapter-3 24

I. C

II.

Chapter-4 28

I. D

Chapter-5 39

I. E

Chapter-6 43

I. F

Chapter-7 50

I. CONCLUSION 51

II. BIBLIOGRAPHY 52

III. ANNEXTURE 53

* QUESTIONARE 53

* DATA 54

CERTIFICATE from corporate guide

This is to certify that Animesh Sahoo, a student of the Post Graduate Diploma in Management, of the Asian School of Business Management (ASBM), Bhubaneswar has completed his summer project on “CONSUMER SEGMENTATION STUDY & DEVELOPING SEGMENT...