Cookies Market in the Us 2015-2019 - Global Industry Analysis, Strategy, Size, Share, Growth, Trends, Forecast and Deep Research Report

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Outlook of the cookies market in the US

The market is expected to witness a decreasing growth rate, and this study predicts it to reach around 2500 million pounds in terms of volumes, by 2019.

Due to the growing concerns over obesity and poor diet, an increasing number of American consumers are shifting towards healthier alternatives. The rising cost of raw materials such as sugar poses yet another challenge that directly impacts the cost of the production of cookies.

The cookies market in the US is expected to grow at a diminishing rate with a CAGR of 0.74% in terms of revenue and 0.47% in terms of volume during 2014-2019.

While vendors look to overcome these issues, they are keen to leverage the growing demand for breakfast ingredients and convenient food in the US.

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Vendors are working on consumers’ concerns by introducing more nutrient-based products. By including natural ingredients like grain, whole wheat, etc., vendors are taking necessary steps towards increasing their product more appealing among consumers.

Market segmentation of the cookies market in the US by distribution channels

Supermarkets and hypermarkets

Specialist stores

Independent retailers

Convenience stores

Online retailers


With a share of over three-fourth of the total market size, the supermarkets and hypermarkets segment is the leading distribution channels for the US cookie market. The specialty store segment is the next major channel; it offers many brands of a particular cookie manufacturing company under one roof. Online distribution is another trend in the market which is gaining popularity among private labels and small cookie manufacturers.

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Key driver: Renewed efforts in product offerings

Even though the US market is on the...