Product Labelling in Nepal

The Journal of Nepalese Business Studies

The Journal of Nepalese Business Studies

Vol. V No. 1

Dec. 2008

New Consumer Products Branding, Packaging and

Labeling in Nepal

Bed Nath Sharma

ABSTRECT

This paper focuses on existing practice of branding, packaging and labeling of new products

in consumer product manufacturing units .Product identification is not possible without brand name.

Protection of product is also equally important to provide quality product for consumer satisfaction.

Information regarding the product such as: ingredents, guidelines to use, price, produced and expiry

date etc. are also concerned subject of the potential buyer. All these aspects have to be considered

for effective promotion of product. It is useful for immediate introduction and recovery in the market

by a new product.

Key words : Product identification, promotion, protection, information, consumer

satisfaction etc.

Background

Market is a prime challange to a manufacturer in this competitive environment.

Consumer needs are changing continuously. Buyers are in search of useful products to satisfy

their needs and wants. Companies are continuously trying to offer more valuable unique

products to the potential buyers. In this context, to offer a useful new product that can be

easily identified in the market is possible through suitable brand name. Besides this consumer

awareness is increasing, they like to know other information regarding the quality and use of

products. Similarly product success and effective promotion is not possible without proper

packaging. Quality products have to be delivered safely to the buyers in convenient market

place. Many consumer products are produced and commercialized in Nepal. Manufacturing

units are using the brand name, packaging and labeling. Real practice on these aspects was

unknown. Factual findings can support to take better decision for effective use of them.

Study Methods

Descriptive...