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Marketing Practice

BM4501

Resubmission Coursework Brief (any element of failed coursework, A1, A2, A3)

* Conduct a marketing audit on Burger King. The audit should consist of an analysis of the organisation’s external and internal marketing environment using data from secondary sources such as the organisation’s website and reports, market reports, newspapers, trade publications etc.

500 words

* Conduct an analysis of Burger King ‘s marketing communications strategy. Your analysis should examine the range of marketing communications tools and media used by the organisation.

500 words

* Explain the process this company would follow if they wanted to introduce a new offering into the market.

500 words

For all questions, ensure you refer to the concepts studied in the Marketing Practice module. All questions are equally weighted. Deadline for submission to StudySpace: Thursday 20 August 2015, 9am.

Deborah Anderson, Module leader, BM4501

Level 4 Undergraduate Grade Criteria

CLASS | % | LETTER GRADE | OVERALL DESCRIPTION | GUIDELINE GRADE DESCRIPTIONS |

First | 85-100 | A+ | Outstanding | Your work meets all of the criteria described below for the A and A- grades. On top of that, it shows that you have got an exceptional grasp of the skills and knowledge covered in this module. Your work also shows that you are able to analyse key concepts in a way that is unusually advanced for this level of study and that goes beyond the theories and models that we studied. Your work shows that you have followed good academic practice in terms of citation and referencing, presentation format and clear, accurate English. |

1st | 75-8570-74 | AA- | ExcellentVery Good | Your work shows a thorough grasp of the skills and knowledge required for this module. It is clear from your work that you have engaged in wide reading and study that goes well beyond the core areas needed to complete the assessment.Your work shows a good ability to analyse key...