Research and Markets: Pharmaceuticals and Food Anti-Counterfeiting Technologies Report 2015-2020

Hexa Research Inc.

Industry Research,Custom Research & Consulting

Pharmaceuticals and Food Anti-Counterfeiting Technologies

Market Analysis, Market Size, Application Analysis,

Regional Outlook, Competitive Strategies and Forecasts,

2015 To 2020

Industry Insight

Counterfeiting enables the user to verify the authenticity of pharmaceuticals & drug products and use

disposable procedure to avoid authorization diversion. Pharmaceuticals and foods are protected in such

manner that the product package can only be used after defacing or damaging the package. Rising

awareness of consumer about counterfeiting and increasing availability counterfeited products in local

market are the prime drivers of the global pharmaceutical and food anti-counterfeiting technology

market. Continuously increasing government support to eradicate counterfeited products in both

developing and developed economies is other supporting factor of growth of this market. The rising

demand of advanced technologies such as use of ultra-high RFID tag to trace pharmaceuticals and food

products to avoid counterfeiting.

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Hexa Research Inc.

Industry Research,Custom Research & Consulting

Technology Insight

On the basis of technology, the global pharmaceuticals and food anti-counterfeiting technology

market is bifurcated into authentication and tracking technologies. Tracking technologies is again

segmented into RFID and barcodes. Barcode was the largest market player by revenue in 2013

due to its high market penetration rate in maintaining records in health and food products, high

level of accuracy, comparatively cheaper than its substitute and easily traceable. Whereas RFID

is expected to witness highest growth rate over the forecast period owing to rising awareness

about usage in tracing animals, logistics and person.

Application...