Amazon in Brazil

I. Introduction

Amazon.com, Inc. (Amazon or 'the company') is one of the largest global online retailers. It offers a wide range of merchandise, including books, apparel, electronics and other general merchandise products through its website www.amazon.com. Amazon also operates through various international websites. The company has operations in North America, Europe and Asia. It is headquartered in Seattle, Washington and employed about 117,300 people as of December 31, 2013.

Amazon is an international ecommerce company, using connections to the internet from various gadgets such as phones and tablets, to allow its customers to browse and purchase products immediately. These products are then delivered to the customer, using delivery service companies. Amazon has built up a huge product base, and sells almost everything, including:

* Kindle

* Books

* DVDs

* Mobile phones/tablets

* Gaming consoles and games

* Clothes for men/women and children

* Jewellery

* Gardening equipment

Amazon initially started only with books and it is till date known as the highest book seller in the world. This is why, Amazon also introduced Kindle. Kindly is an Ebook reader from Amazon and it is the reason that the publishing market is having such a big revolution of converting hard paper to digital ebooks because of he ease of reading by Kindle. Due to success of Kindle, Amazon also introduced Kindly fire – its own tablet pc.

Type in a search entry into a search engine for a specific product, and the chances are that Amazon will stock what you need, and will be on the search list. As they continue to grow, more and more products are added to their inventory. Once established into books, AMazon quickly expanded to other products to maintain its presence in the market. Where Ebay is know for techie products, Amazon is known for knowledgeable products.

a) Purpose

b) Scope

c) Methodology

d) Limitations of paper

IV. Competitive...