Frozen Food Market Analysis, Market Size, Share, Regional Outlook, Industry Trends, Competitive Strategies and Segment Forecasts, 2012 to 2020

Hexa Research Inc.

Industry Research,Custom Research & Consulting

Frozen Food Market Analysis, Market Size, Share, Regional

Outlook, Industry Trends, Competitive Strategies And

Segment Forecasts, 2012 To 2020

Industry Insights

Hectic lifestyle is the key factor which is expected to drive the frozen food market growth over the

forecast period. Other prominent factors such as rise in the number of working women worldwide,

intelligent product positioning by frozen food producers and new product launches that makes reliance

on frozen foods, impact the frozen food market positively. Availability of refrigeration media for

industrial and commercial freezing is anticipated to drive the frozen food market globally.

Provision of staple food in packets may have a positive impact on the market growth in coming years.

The frozen food market is also expected to depend on quality of raw materials provided by suppliers

over the forecast period. Outlets such as dominos, KFC, McDonalds, Pizza Hut and Burger king have

started to keep inventory of frozen food to fulfil the demand of fast food in outlets.

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Hexa Research Inc.

Industry Research,Custom Research & Consulting

Avoidance of harmful preservatives, convenience and anytime availability of seasonal and regional food

are the key factors which are anticipated to spur the frozen food market growth in near future.

However, own brands/local brands, requirement of constant temperature and consumer’s perceptions

of frozen food are the factors which may restraint the market growth. Growth in freezer space and

lower penetration in developing countries offer the key opportunities to increase the market growth.

The storage and processing techniques under penetrated market, high energy consumption and shift

towards fresh food due to increasing concerns about health and nutrition is anticipated to challenge the

market growth in coming years....