Database Marketing

DATABASE MARKETING

Database marketing is an example of a type of marketing that is based on the database of their consumes and even the possibility of new customers to help create a tailored form of communicates to help introduce a new product or the services that is for marketing purposes. While the choses of communication might be able to be addresses as a medium in the form of direct marketing. Using your imagination, picture that the company that you work for is focuses on the creation of electronic tools and devices.

You have noticed that the products that are newly created are coming to you stores location in the coming week and you have to help the word get out, you then make the chose to use the stragty to send a flyers to support the release of the new products to the neighborhoods near the location of your store. Then you start to question you approach. Is mailing the people in the nearby neighborhoods really that effective?

How does this information get to the people that are not located in the neighborhood that the information was sent to? There are many different techniques that businesses use to help refine their direct marketing operations, including investment in companies, merchants, equipment vendors, internet service corporations, insurance businesses.

Our elderly patients are living longer and are in need for long term care or home healthcare. Humana offers different services to help patients with all kinds of medical services. In today's society when a large number of people or being diagnosis with cancer, most of these patients do not have medical insurance or they do not have coverage for this illness. Humana should make sure that a strong market plan will include providing assistance for these two target groups.

Large companies tend to like to use database marketing, due to the customers having larger accounts bases there is a massive amount of data that has to be transferred. When the first set of data is very large, this then...