Bus 402 Wk 6 Quiz 5 Chapter 9,10

BUS 402 WK 6 Quiz 5 Chapter 9,10

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1) A business plan for the small business owner:

A) is of relatively little importance due to the dynamic nature of the marketplace.

B) is synonymous with the marketing plan.

C) tends to stress how the entrepreneur will operate rather than detailing what he/she wants to accomplish.

D) contains both a marketing plan and a financial plan.

2) ________ is the process of creating and delivering desired goods and services to customers, and involves all of the activities associated with winning and retaining loyal customers.

A) Marketing

B) Personal selling

C) Promotion

D) Advertising and public relations

3) Small businesses can compete with larger rivals with bigger budgets by employing unconventional, low-cost creative techniques known as:

A) market research.

B) astonishing customer service.

C) guerrilla marketing techniques.

D) psychographics.

4) The focus of the small company's marketing plan is:

A) its product or service.

B) the customer.

C) attracting capital.

D) an evaluation of key competitors.

5) The marketing plan builds a strategy for success:

A) from the customer's point of view.

B) as described by the marketing manager.

C) based on eliminating all competition.

D) by focusing on product development and market management.

6) The marketing plan should include certain key objectives, such as:

A) determining product costs through market research.

B) pinpointing the specific target markets a small business will serve.

C) determining what costing strategies to use.

D) discovering what the company's ETDB index is.

7) Shifting patterns in the age, income, education, race, and other characteristics of the population are the subject of ________ and exert a potent force on a company's marketing plan.

A) psychographics

B)...