M3-Assignment 2: Lasa 1—Preliminary Strategy Audit

M3-Assignment 2: LASA 1—Preliminary Strategy Audit

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M3-Assignment 2: LASA 1—Preliminary Strategy Audit

The end result of this course is developing a strategy audit. In this module, you will outline and draft a preliminary framework for your final product. This provides you with the opportunity to get feedback before a final submission.

In Module 1, you reviewed the instructions for the capstone strategy audit assignment and grading rubric due in Module 5. By now, you have completed the following steps:

• Identified the organization for your report

• Interviewed at least one key mid-level or senior-level manager

• Created a market position analysis

• Conducted an external environmental scan in preparation of your final report and presentation

In this assignment, you will generate a preliminary strategy audit in preparation for your final course project.

Prepare a report that includes the following:

• In preparation for your course project, prepare the preliminary strategy audit using the tools and framework you have focused on so far including the following:

o Analysis of the company value proposition, market position, and competitive advantage

o External environmental scan/five forces analysis

• Identify the most important (5-7) strategic issues facing the organization or business unit.

o You may modify the strategic issues in your final report based on the additional analysis you will conduct in the next module as well as the feedback you receive on this paper from your instructor.

o Keep in mind that it is important to look at the strategic issue(s) from more than just one perspective in the business unit or company—speak to or research the issue from more than one angle to offer a 360-degree approach that does not cause more problems or issues.

o Strategic issues arise from a mismatch between internal capabilities and external trends such that important...