A Research Proposal Submitted to ‘Advertisement’s Influence of Company Profit’

A Research Proposal submitted to ‘Advertisement’s influence of company profit’

Research Team

Long Zhu 1230200084

Zhu Xuanyu 1230200177

Xing Baoyue 1230200136

Tang Chia-Yung 1230200111

Jia Zixuan 1230200043

Business Research Method

Dr.Elaine XIN

November 19, 2014

I. Introduction

1. The research issue

Our issue is the relationship between the net cost of online game advertising and the net game profit each year. And how does the cost of online game advertising influence the net game profit.

2. The reason of choosing this topic

Now, with the development of advertising industry in China, advertising investment is more and more important to product sales and income. Especially, the online game advertising is a new era came into being in a new kind of advertising media. Online game advertising has unlimited business opportunities to attract many investors eyes. If the key point of advertising can seize the plays’ needs and aim at different plays’ characteristics, the effect of advertising will be better and the game profit will increase. However, if the content of advertising is inappropriate or the way of advertisement injecting is wrong, it may brought the huge waste of investment, and whether the waste can cause the serious consequence on the income of company. Most young people aged 18-30 spend time on the online games and they spend money on online games. Also everyone often sees the online game advertising on the Internet or anywhere else. It strongly related to our life. The online game advertisement market has been developing rapidly and its prospect is considerable in China.

3. Research objectives and possible outcomes and benefits

We hope our study can help online game companies to have a definite objective in view and avoid the waste of funds. Conclusions can be drawn about the relationship between the net cost of online game advertising and the net game profit each year. Possible outcomes can be divided into three parts, the...