Purple Cow vs Blue Ocean

Diego Girón Durazo

A00960231

Black & White

According to the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large. In other words marketing is the act of connecting customers to products. Marketing is important in every business because it creates product self-awareness, you promote your product with the outcome of being discovered by prospective customers. There are tons of marketing strategies, today we’ll talk about Purple Cow and The Blue Ocean Marketing strategies.

The Purple Cow marketing strategy states that companies must build things worth noticing right into their products. It tells you to excel in the ordinary, to be the one that stands out from the crowd, just as a purple cow from the rest of the cows. Seth Godin, author of the Purple Cow says that something remarkable is worth talking about, worth paying attention to, his market strategy is not to be the best, but to innovate to be different.

The Blue Ocean marketing strategy states that a company should create its own demand instead of fighting the competition to gain customers. They go into the unknown marketplace, touched by no one. There is an opportunity to grow because competition doesn’t exist, you create the demand and therefore the rules. Blue ocean gives you control of the market, but that is only for limited time until some other companies come and try to succeed in your territory.

The main difference between these two market’s strategies are their customers, their audience. While Purple Cow focuses on being the exception, unique, the one that stands out from the rest; Blue Ocean doesn’t want to be in a competition, it wants a closed market where only they control the supply and demand. While Purple Cow competes, Blue Ocean makes the competition irrelevant. In Purple Cow companies fight each other...