China Consumer and Market Insights: Ice Cream Market Key Trends, Size, Growth, Shares and Forecast Research Report

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Ice Cream is an increasingly popular choice in China as busy consumers look for a tasty product to provide them with relaxation and comfort. Rapid industrialization and urbanization in the country is steadily increasing the number of time-pressured consumers needing to take some time out; Ice Creams indulgent nature means it can facilitate escapism for many consumers, which is furthering its growth in the country.

Key Findings

Chinas Ice Cream market is one of the largest among major nations, which can be attributed to the large population size. Despite this however, per capita consumption levels are low, hence providing many opportunities for further sales in the market

Women have a greater preference for Ice Cream which can provide them with the necessary time out from balancing work and home commitments

Chinese consumers are feeling increasingly time-scarce, causing them to look to Ice Cream to provide moments of relaxation and escapism

Chinese consumers are seeking the highest quality Ice Cream, classifying the product as an indulgent treat that is worth trading up for

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Synopsis

The Consumer and Market Insights: Ice Cream Market in China report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender...