Analyzing Competitive Market Conditions and Formulating Strategies

Analyzing Competitive Market Conditions and Formulating Strategies

Stamina Sportswear established in 1980, selling sportswear clothing on a national level and stores are operating throughout the country primarily in strip malls and stand-alone store.

“The sportswear industry represents a large and growing market worldwide, and sportswear brands are dedicated to getting customers’ attention and building brand loyalty through creating a strong brand image” (Tong, 2014, p. 178).

Stamina Sportswear have potential for long-term growth was achievable due to the company’s ability to build an incredibly powerful brand in relatively short time, significant opportunities to expand, and the fact that company was only in the early stages of establishing its brand and penetrating markets outside North America.

Stamina Sportswear is the pioneer of performance apparel. Their product designed is to retain customers comfortable throughout the course of any activity. The innovation technology behind Stamina Sportswear’s distinct product selection for men, women, and youth is complex, and for all seasons in between. Stamina Sportswear’s brand mission is to make all consumers better through passion, design and the implacable pursuit of innovation. Since the introduction of this type of sports apparel the Omni-Heat technology first of its kind to delivers industry-leading warmth and superior regulation of body temperature without added bulk, the concept has been widely copied by all the major sportswear brands.

Outperform its competitors is the company’s strategy action plan and to achieve superior profitability through actions to gain sales and market share via more performance features, appealing design, better quality or wider product selection. The goal is to achieve the competitive advantage of outcompeting rivals based on differentiation features, such as higher quality, ample product selection, added performance, value added services; more captivate styling, and...