Australia Cider Market Research Reports Review 2015

Cider has continued to grow albeit at a slightly lower rate than that seen at the start of the decade. This growth is set to continue and has largely been led by imported products such as Magners and Old Mout. Another imported brand Rekorderlig experienced very high on-premise sales at a high price point. The leading brand however remains as Strongbow

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Key Findings

* Somersby has seen the most growth due to its perceived high quality at a low price point.

* Premium cider saw the lowest growth rate, with superpremium and craft cider having the highest increase.

* CUB will remain the market leader followed by Asahi.

* Woolworths Australia are the main player in Private Label cider.

Synopsis

Canadean's Australia Cider Market Insights 2015 Report provides a complete overview of the Australia cider industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

* 2010-2014 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

* Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

* Value by distribution channel 2010-2014, with 2015 forecasts

* 2013-2015 selected on- / off-premise retail prices

* Details of key cider new product launches in 2014 by company

* Overview of the competitive landscape in the cider market, with analysis of key company performance

* Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market

* Data is also available in excel format

Reasons To Buy

Gain in-depth understanding of the dynamics and structure of the Australia cider industry, from the latest competitive intelligence of both historical and forecast...