Fragrances Market in Argentina Market Research Reports Review 2015

The Argentine Fragrances market is forecast to register high growth in value and volume terms during 2014-2019, supported by increasing disposable income (can add - and greater importance on personal grooming/appearance) among consumers. Female Fragrances is the leading category by value sales and is also forecast to register fastest growth during 2014-2019 (include in Key Findings). The market has a fragmented distribution structure in the country, which is being dominated (fragmeted and dominated wont go together) by the combination of direct selling companies, third- party distribution and Health and Beauty Stores.

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Key Findings

The Argentinean Fragrances market is expected to grow at a high CAGR of 14.1% in value terms, driven by large base of young population (need not include)

The Female Fragrances category has the highest volume share in the overall Fragrances market, followed by Male Fragrances category

The Mass Female Fragrances segment is expected to gain market share within the Female Fragrances category

The market is highly fragmented and international brands such as Calvin Klein and Ralph Lauren compete closely for market share

Multi level marketing channels such as directing selling dominates Fragrances distribution in Argentina (include in Summary)

Synopsis

The Consumer and market Insight report on the Fragrances market in Argentina provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the...