“Select Two Local Companies in the Same Industry with an Ec Initiative. Starting by Going Into Their Websites / Apps and Critically Review Their Web Pages Design and, If Possible, Their Back End Operations, by Applying

Topic:

“Select two local companies in the same industry with an EC initiative. Starting by going into their websites / Apps and critically review their web pages design and, if possible, their back end operations, by applying the various theories, concepts and models you have learned in this module. Analyze and evaluate their E-Commerce initiative, models, site content, CRM strategies, technologies, as well as competitive advantages. Conclude the paper by any recommendation you can make.

Introduction

This study is to aim to analyze and evaluate the on-line LG store - http://www.lg.com/hk_en and on-line Apple store - http://www.apple.com/hk/ with seven design elements of the customer interface (7Cs).

Nowadays, LG and Apple are one of the world’s leading and famous consumer electronics companies. An attractive and functional website can provide a platform for consumers to know more the company information and updated products that can increase the sale through the online purchasing. The purposes of this study were: 1) To understand the design concept of LG and Apple on-line store website, and 2) To evaluate the effectiveness of LG and Apple on-line store website with 7Cs.

Definitions of the 7Cs

|Context |The aesthetics and functional look and feel of the website |

|Content |The digital subject matter on the website |

|Community |The interaction between website users |

|Customization |The website’s ability to modify itself to or be modified by each user |

|Communication |The dialogue between the website and its users |

|Connection |The linkages between the website and other sites |...