Ikea Sales Inventory

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A SITUATIONAL AND STRATEGIC ANALYSIS OF

IKEA AND THE FUTURE

CONFERENCE PAPER · JULY 2012

DOI: 10.13140/2.1.3001.5684

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1 AUTHOR:

Anthony Olabode Ayodele

University of Plymouth

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A SITUATIONAL AND STRATEGIC ANALYSIS OF IKEA AND THE FUTURE

AUTHOR: ANTHONY AYODELE

COURSE: BUSINESS ORGANISATIONAL POLICY

SUPERVISOR: PETER AKINSOWON

MODULE: PM 204

A SITUATIONAL AND STRATEGIC ANALYSIS OF

IKEA AND THE FUTURE

ANTHONY AYODELE, IKEA AND THE FUTURE

A

SITUATIONAL

AND

STRATEGIC

LOOK AT

IKEA AND

THE FUTURE

Page 1

A SITUATIONAL AND STRATEGIC ANALYSIS OF

IKEA AND THE FUTURE

A

SITUATIONAL

AND

STRATEGIC

LOOK AT

IKEA AND

THE FUTURE

A SITUATIONAL

AND

STRATEGIC

ANALYSIS OF

IKEA AND THE

FUTURE

ABSTRACT: This situational and

strategic analysis examines the

present situation of furniture and

fitting market leader IKEA providing

recommendations on how the

company could strategically maintain

its lead on a long-term basis in an ever

changing uncertain future.

AUTHOR: ANTHONY

AYODELE

COURSE: BUSINESS

ORGANISATIONAL POLICY

SUPERVISOR: PETER

AKINSOWON

MODULE: PM 204

ANTHONY AYODELE, IKEA AND THE FUTURE

Page 2

A SITUATIONAL AND STRATEGIC ANALYSIS OF

IKEA AND THE FUTURE

A

SITUATIONAL

AND

STRATEGIC

LOOK AT

IKEA AND

THE FUTURE

TABLE OF CONTENT

TABLE OF CONTENT ................................................................................................................................ 3

INTRODUCTION ....................................................................................................................................... 5

1

THE COMPANY...