Business Plan "La Boulangerie"

BUSINESS PLAN

for

La Boulangerie

La Boulangerie

François-Raphaël Guyard, Marine Pizant, Mathieu Talavera, Robert Watt, Marie Zins

About the Business

Business Name: | La Boulangerie |

Business Structure*: | Limited company |

Owners’ Names: | François-Raphaël Guyard, Marine Pizant, Mathieu Talavera, Robert Watt, Marie Zins |

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Business Address: | 285 Great Western Rd, Glasgow |

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Business Telephone: | 07842773116 |

Business e-mail: | mail@laboulangerie.com (fake one) |

Website Address: | http://laboulangeriecafe.wordpress.com |

* Sole trader, Partnership, Limited Company or Social Enterprise

Contents

Section 1: Introduction

1.1 Business Plan Summary

1.2 Business Objectives

1.3 Business Description

1.4 Business Operations

Section 2: The People

2.1 Key People

2.2 Training Needs Analysis

2.3 Management Team

Section 3: Marketing Plan

3.1 Market Research

3.2 Customers

3.3 Competition

3.4 Marketing strategy

Section 4: The Money

4.1 Costing and Pricing

4.2 Sales Forecast

4.3 Running Costs

4.4 Start Up Costs and Funding Package

Section 5: Appendices

5.1 Business Canva

Section 1 – Introduction

1.1 Business Plan Executive Summary

Adress !!

1.2 Business Objectives

Short Term (0-12 months)

Medium Term (12-36 months)

Long Term (36 months onwards)

1.3 Business Description

La Boulangerie will operate with a B2C (business to customer) model focusing on two core business.

First of all we have the bakery operation: as the name “Boulangerie” (bakery in French) imply, our business will be primary focused on selling mostly bread and pastries to our customers. Bread is a product consumed daily by the majority of the population. Our survey among the Glasgow residents shows that 55% of the who answered our survey eat bread daily and an overwhelming 84% eat bread twice a week minimum.

Thanks to the unique selling points of our business, we are confident...