Spirits Market in Chile Market– Opportunity and Forecast 2014

The Chilean Spirits market is forecast to grow at a high rate in value as well as volume terms during 2014-2019. Specialty Spirits and Rum will remain the largest category in value terms during 2014-2019 while Vodka will be the fastest growth category during the same period. The rising economic growth in Chile is translating into higher disposable income, leading consumers to develop a taste for premium quality Spirits. Vodka will grow in popularity in the mid-long term, driven by new flavors and premium brands.

Key Findings

The Spirits market in Chile is forecast to register high growth market both in value and volume terms during 2014-2019

The Specialty Spirits category accounted for the largest value with 25.3% share in the Chilean Spirits market

Food and Drinks Specialists distribution channel and On-trade transaction accounted for majority sales in the Chilean Spirits market

Trianero , Mitjans, Capel, and Absolut are the preferred brands in the Sprits market in Chile

The rise in economic growth in Chile is translating into higher disposable income. Affordability is leading consumers to develop a taste for premium quality Spirits

Manufacturers are developing new and innovative flavours in the premium category to garner market share

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What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets...