Spirits Market in Portugal Market, Key Trends, Regional Outlook & Forecasts to 2014

Whiskey is the largest category in both value and value terms in the spirits market in Portugal. It is also forecast to register the fastest growth during 2014-2019. On-Trade Sales is the leading distribution channel in Portugal's Spirits market while sales through Hypermarket and Supermarkets registered decline growth during 2011-2014.

Key Findings

Economic recovery will provide growth opportunities to manufacturers of consumer goods in Portugal

Portugal's Spirit market is forecast to grow at a lower rate both in value and volume terms during 2014-2019

The Whiskey category has the largest volume share in Portugal's Spirits market

The Whiskey category will register the fastest growth in value terms during 2014-2019

On-Trade sales is the leading distribution channel in the Spirits market in Portugal

Glass is the only packaging material used in the Spirits market in Portugal.

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What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others....