Western G U Vzt Marketing

COMPANY G’S MARKETING PLAN FOR THEIR NEWEST PRODUCT:

“THE TRAVEL LUGGAGE COMPANION”

TLC

Table of Contents

This is Company G | 3 |

New Market, New Product | 3 |

Our Target Market | 4 |

Assessment of the Competitive Environment for the TLC | 6 |

SWOT Analysis for the TLC | 8 |

Marketing Objectives | 12 |

Marketing Strategies | 14 |

Tactics and Action Plan | 16 |

Marketing Strategy Chart | 18 |

Measuring the Effectiveness | 21 |

Action Timeline | 24 |

Closing Statement | 25 |

Introducing Company G

The electronics industry has seen tremendous growth and rapid advancements in technology over the past 30 years. For every improving step forward in electronics, Company G has responded by leading the industry with innovations that redefine an age.

The core to our success has been in our unique designs that come directly from our research and design team; a team surrounded by the world’s greatest and ancillary support unit. Our concentration in compact personal electronics has allow us to grow with our customers, making every enhancement an intimate adaptation to the evolution of technology.

Our creative ingenuity paired with a highly integrated logistics network and customer service team facilitates an unparalleled end user experience and satisfaction. So, when Company G prepares to release a new product to market our lineup is ready to execute.

In following Company G’s mission statement:

“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.”

Company G has been able to successfully compete in various electronic solutions markets; except one, the airline consumer market. Our next venture will take Company G into and lead the airline passenger industry with the release of the Travel Luggage Companion (TLC). This device will clearly follow our Mission statement by improving the quality and convenience of airline travelers around the world with a...