Malaysia: Government Initiatives and Operator Investment to Drive Fixed and Mobile Broadband Growth

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Malaysia is the eighth-largest telecom market in the APAC region and is estimated to generate telecom service revenue of $13.9bn by 2020. Mobile data will contribute nearly 39.5% of the total revenues, due to increased adoption of OTT and other mobile entertainment apps. Operator investments in LTE expansion and network modernization will be the major catalyst for the growth of mobile data services in Malaysia. MNOs will focus on high-end data customers to drive postpaid segment revenue. Moreover, operators will focus on differentiated VAS offerings, such as direct operator billing platforms, cloud storage and music streaming apps to capture market share. Further, triple-play offerings will help operators to attract more subscriptions in the coming years. Pay-TV operators will focus on extending their content libraries and adding value-added services, such as on-demand video and connected PVRs to drive the pay-TV subscriptions. The entry of iflix will enhance the competition in the pay-TV market.

Key Findings

With one of the most mature and saturated telecom markets, Malaysia telecom revenue will reach $9.3bn, or 3.1% of nominal GDP, by year-end 2015.

Pyramid Research expects telecom service revenue to reach $13.9bn in 2020 (CAGR of 8.3% over 2015-2020) driven by operator investments in LTE network enhancement and broadband network expansion to support the governments national broadband objectives.

The revenue mix will continue to be dominated by mobile services, due to ongoing deployment of LTE networks to achieve nationwide coverage and surge in data demand.

Fixed and mobile data revenue will increase subsequently and will account for 53.7% of total revenue in 2020, up from 38.6% in 2015.

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