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Transparency Market
Research
Global Baby Diapers Market to Reach US$52.2 bn by
2017
Published Date
2012-09-20
90 Page Report
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REPORT TITLE
Baby Diapers Market - Global Industry Analysis, Size, Share,
Growth and Forecast 2011 - 2017
Transparency Market Research
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baby diaper
REPORT DESCRIPTION
A recently published market report by Transparency Market Research on "Diaper Market Global Scenarios, Trends, Industry Analysis, Size, Share and Forecast, 2011 - 2017," shows that
the global diaper market is estimated to reach a market size worth USD 63.2 billion by the year
2017. The global market is dominated by Europe, which holds 33.3% market share, followed by
North America holding 22.5% of the market share. However, with faster growth rate shown by
emerging economies, North America is expected to lose its leading position in the near future
and will be succeeded by the Asia-Pacific market.
The American market, unlike the other global markets is experiencing market saturation with
100% product penetration and intense competition. This has made it difficult for manufacturers
to sustain the growth. A similar trend is observed in Western Europe markets too. As a result,
emerging markets are growing at a faster rate, and market players are leveraging lower market
penetration of diapers in these markets to their benefits.
The global diapers market is experiencing surge in demand for sanitation products. This demand
is largely driven by rising population and increased awareness of personal hygiene. The changing
consumer dynamics across all product segments and geographic markets has contributed
significantly in supporting the market growth. Be it female hygiene products, baby diapers or
adult diapers, there is a growing trend in their global demand. The...