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Date Submitted: 01/20/2016 02:38 AM
Researchmoz added Most up-to-date research on "Global Frozen Food Market 2015-2019" to its huge collection of research reports.
Overview of the frozen food market
Technavios research analyst predicts the global frozen food market to grow steadily at a CAGR of 4% during the forecast period. The rise in disposable income and the growing desire for convenience is driving the growth of this market. Consumers prefer ready to eat meals that can reduce their cooking and clean up time. Moreover, the ease of use associated with the packaging technique and the microwave cooking support for frozen food is also making frozen food a popular choice for consumers. For instance, nearly 8 out of every ten consumers across Europe consider frozen or prepared meals an excellent option when they are too busy to cook from scratch.
The rise in product innovations in this market is also expected to contribute to the market growth during the forecast period. Vendors, globally, are innovating in terms of product formulations and packaging to keep the frozen food fresh. Organic and natural frozen food have also gained momentum in the market among cost and health-conscious consumers. For instance, Atkins Nutritionals launched 20 frozen meals products such as teriyaki beef stir-fry, meatloaf with portobello mushroom gravy, etc. to suit the consumers' needs and diet.
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Product segmentation and analysis of the frozen food market
Frozen ready meals
Frozen fruits and vegetables
Frozen meat
Frozen potatoes
Frozen fish and seafood
Frozen soup
Frozen ready meals dominated the market during 2014, with a market share of 34%. The increasing number of older population (50 years and above) and children who favor instant meals rather than a fully cooked meal are the key drivers for the growth of this segment. These meals are also considered to be healthier in comparison to other ready meals as...