Retail Analytics Market Development & Industry Challenges Report to 2020

Global Retail Analytics Market 2016-2020 report is the latest addition to RnRMarketResearch.com industry research reports collection. The report is about 43 pages and provides 13 Exhibits; the report is published in Jan -2016.

The analysts forecast global retail analytics market to grow at a CAGR of 20.59% during the period 2016-2020. Retail analytics delivers flexible, scalable, cost-effective, and advanced solutions for optimizing marketing and merchandising decisions. It helps in the following areas: Price rules and performance target management, Demand forecasting, Price and promotion modeling, Price and promotion optimization, Category management, Store clustering and price zone definition, Product assortment selection, Markdowns optimization, Competition analysis, Market basket analysis.

Retailers have to analyze terabytes of data to understand consumer needs accurately. Retail analytics helps predict a range of consumer preferences, from simple demands to unique tastes. Organizations in the retail sector are using business intelligence (BI) and retail analytics tools in areas of customer intelligence, merchandising intelligence, and operational intelligence. Retail analytics tools help them understand customers and businesses better and increase their market shares.

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This report covers the present scenario and the growth prospects of the global retail analytics market for 2016-2020. To calculate the market size, the report considers revenue generated from software licenses, support and maintenance, and subscriptions from analytics applications in the retail industry.

The market is divided into the following segments based on functions:

Consumer analytics

Marketing analytics

Supply chain analytics

Merchandising and in-store analytics

This report, Global Retail Analytics Market 2016-2020, has been prepared based on an...