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Behavior Analytics and Passive Biometrics

Yashwanth Veeranki

Wilmington University

Apart from the breaches that are caused by malware and automated attacks, identity theft and fraud account functioning are becoming problematic in the current world. Companies need an advanced security level to eliminate these threats and protect their customers. Protecting passwords is also becoming a crucial task in the current generation of technology. “Protecting a strong security password is not safe anymore" says Ryan wilk CEO for NU Data security. Currently NuData is analyzing how users act online to get an idea about their behavior and process of creating an account and continuing through login, mobile access, settings and every other data. NuData is an organization providing security to prevent online fraud and getting a safe site for the business organizations from their brand image. To get a better idea of the topic, considering an example, If the photo ID does not match to the name when we buy goods from any store, then the seller would not allow us to buy the stuff. Similarly, when someone unknown uses your personal data access card, with the help of user analytics and passive biometrics, the machine will detect the intruder based on the type speed, input patterns, and the pressure of the speed intruder inputs, orientation of the device they hold, humans are creatures of habit and all it takes is to build a pattern for the habit they use in navigating or accessing the network. we can easily detect if the authorized person is using his/her card or any intruder is accessing the data with a stolen card (Wilk, 2015).

It is very important for the Financial institutions to be relying on the behavioral and passive biometrics authorizing to the server, than a strong password to eliminate any risk posed by the fraudsters towards the customer's data.

References:

Wilk, R. (2015, Novemeber 12). Using Analytics to Fight Fraud. Retrieved November...