Public Relations

AN EVALUATION OF COMMUNICATION INTEGRATION WITHIN A

STATE-OWNED ORGANISATION

by

MOALUSI

JONAS

MAENETJA

Submitted in partial fulfilment of the requirements for

the degree of

MASTER OF ARTS WITH SPECIALISATION IN ORGANISATIONAL

COMMUNICATION RESEARCH AND PRACTICE

at the

UNIVERSITY OF SOUTH AFRICA

SUPERVISOR: PROF TC DU PLESSIS

JOINT SUPERVISOR: PROF DF DU PLESSIS

APRIL 2009

Student number:

697-616-6

DECLARATION

I declare that THE EVALUATION OF THE CURRENT POSITION OF

COMMUNICATION

INTEGRATION

WITHIN

A

STATE

-

OWNED

ORGANISATION is my own work and that all the sources I have used or

quoted have been indicated and acknowledged by means of complete

references.

……………………………………..

SIGNATURE

(MR MJ MAENETJA)

…………………

DATE

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ACKNOWLEDGEMENTS

Throughout the composition of this Masters Dissertation I was blessed to

have the support and encouragement of some very special people. I hereby

wish to acknowledge the contribution of the following persons:

•

To my family, friends and Eskom colleagues for supporting me through

all my years of study. Thank you for believing in me, even when I did

not believe in myself. Thank you for all of the unconditional love and

support you gave me. What I have done, I have done to make you

proud.

•

Large amounts of gratitude to professor TC Du Plessis and professor

DF Du Plessis from the Department of Communication at the University

of South Africa for always remaining optimistic in the face of numerous

rewrites. Thank you for all your guidance and helping hands through

the writing of this Dissertation. Without your help I would not have been

able to put the finishing touches to my Dissertation.

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ABSTRACT

This research study is qualitative exploratory in nature, trying to gain insight

into integrated communication at Eskom. The study presents the methodology

of the investigation, the analysis of the data, the findings as...